But a gamer can sniff out a non-gamer at 1000 paces, and there are some PR people that seem to forget that playing games are a vital part of working in this industry. Does the agency/the person working on the game actually play games?.What was it that they particularly liked? You want to feel that they have genuine passion and enthusiasm for your game and will go the extra mile. If they have said that the game is not for them, then they should give good reasons why. Most good agencies will gladly give feedback whether it’s good or bad. Have the people at the agency provided you with constructive feedback after they have played your game?.So in such cases, it’s more permissible to skip on playing it early, but there has to be a lot of assurances when it comes to this!

A lack of dev kits does make testing console games more difficult. Never hide your game! Signing NDA’s are common when shopping around for a games PR agency to work with. If nobody except the developer has played the game until it’s time for reviews or even launch, then it’s a dangerous situation especially if things aren’t complete or the game plays much differently to how it was described.ĭon’t be afraid to give a test build or a demo. The longer we can play a game, the better idea we have who who to target in our outreach.Īvoiding nasty surprises is good for everyone too. The agency will be the one communicating with media and influencers about your game, so it’s vital they can tailor the messaging properly. It’s not just about liking the game either. If an agency rejects your game, make sure you get good feedback as to why this is the case. Sure, a 100 hour MMO isn’t going to be feasible, but the agency still need to get a good idea.Īn ethical agency should politely pass on a game they don’t think that they can generate coverage for and give constructive reasons why they feel that is the case. We point blank refuse to work on a game unless we have played it thoroughly first. Has the agency asked to play your game before they agree to work on it?.

We’ll gladly share these with anyone who is interested in working with us, and we usually do even before being asked!Ĭoveragebook displays site metrics such as estimated coverage views and monthly visitors, nicely putting together the tracked coverage and presenting it in a clear and concise fashion. We use a tool called Coveragebook which collates all our coverage and has vital metrics such as page/article views.

Will the agency share examples of past media coverage with you?Īll PR agencies should be able to provide you with examples of past coverage.

Well, the good news is that we’ve put a list of things to look for below that can help set you on the road to finding the perfect games PR agency and the perfect Player 2. There are many PR mistakes that can be made, so you’ll want to choose someone you can trust and who’ll do the best job they can.īut the biggest challenge of all is that you’re likely not sure what questions to ask, or know what you are expecting from a PR agency. If you’re a developer and you’re starting out on the road to selecting a PR agency for your game, then we appreciate that it can be a bit daunting.

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